Ulas Ulufer

ULAS ULUFER . MULTIDISCIPLINARY DESIGNER . BASED IN TORONTO

ART DIRECTION . GRAPHIC AND BRAND DESIGN . WEB DESIGN

Client: Hypheus Supplements & Nutrition

Role: Branding, Art Direction, Packaging Design, Social Media Design

Hypheus Supplements and Nutrition

Hyphues Supplements & Nutrition is a complete branding project focused on creating a modern, trustworthy identity for a new line of nutritional supplements. The scope included logo design, brand identity system, packaging design, and social media assets.

The design direction was built around clarity, minimalism, and scientific credibility, ensuring that the brand communicates both health and performance. Packaging concepts highlight transparency and product benefits with clean typography and modern layouts, while social media designs establish a consistent and engaging visual presence.

This project demonstrates my approach to brand creation—combining strategy, design, and storytelling to deliver a cohesive identity that builds trust and stands out in the wellness industry.

mockup-of-a-collection-of-business-cards-773-el